FAIRWHALE，一个以深海鲸鱼命名的时尚品牌。
FAIR，喻为美丽、优雅；WHALE，意为深海的鲸鱼――FAIRWHALE，即寓意着马克?华菲的时尚事业犹如大海般气势磅礴、生机盎然而又宁静致远。
FAIRWHALE以一种挥洒自如、天马行空般随意的笔调诠释他的设计理念。他的低调完美主义恰如其分地体现了知性人士的优雅风范，也由此更贴合世界新贵的气质。
马克?华菲旗下汇聚着不同风格的时装品牌：MARK FAIRWHALE、MARK FAIRWHALE JEANS男女装……追求时尚与经典理念的成功男士将在MARK FAIRWHALE时装王国中体验到它所传达的浪漫欧式生活哲学；而JEANS男装则以追求惬意/典雅/个性的生活模式赢得诸多俊杰的追捧；JEANS女装的时尚、摩登、都会气质能迅速传递形象语言，让喜爱时髦、钟爱流行的OL因时因地自我搭配，表现自由自在的时尚风格。
FAIRWHALE——Fly 飞翔，Amenity 宜人，Intelligence智慧，Responsibility 责任，Will 意志，Harmony和谐，Adolescent青春，Love 爱，Envision 想象。
Fly
Only genius likes to fly...
Fly is to dream for entrust and expects. The meaning of life lies in realize and create for dream. Markfairwhale can understand: Dreaming is a need of life. Markfairwhale who own the happy heaven of Personage to dream to succeed . Here every one has his own world and self-sky ,they can fly the dream wings, freedom hover happily...
Amenity
Markfairwhale seems a noble, celebrated and restrained gentleman, with implication knowledge, wisdom, self-control and strong quantity.He comes slowly and right. During the day and night of more than 850 years, he seemed like the red brick beside the copper nose little alley ground of Derikerlify square.it mild, elegant and engrave freshly the colour of life.
Intelligence
Markfairwhale stand in the world foundation of the most deep world life, he created beauty with his own intelligence, regarded them as happiness and satisfy. It's ample character and completely unique .He tried his best to broadcast a kind of idea about person with incomparable wisdom, to shine perfectly apiential light, and to take the 'Science is we', explain the nature, change the world, ... and have life.
Responsibility
Markfairwhale believes: Only, returning to faith and to responsibility, can to find the meaning of life really, and enjoy rest and satisfy of life.
Markfairwhale understands life of meaning: arrive to the world , hold hands fist; But when leave time, hand opens . They treasure all the life, on the other hand,he is to doom the final time for giving all for the life, nation and for human.
Will
Will is a kind of ambit and a kind of foresight, for Markfairwhale, is also a kind of ability.It still has self-counfidence , firmness ,resolute and firm in permeate of 'will', calm, and let person aftertaste. 'I will , I will do so'.It contains fully infinite desire that conquer the self.And there's courageousness for future journey. It's a kind of self surmount. Markfairwhale ,there's thick strong colour, such life is so beautiful and truth.
Harmony
'I'd like to lie on the lawn nearby the truth,and smell little grass, and hold tightly of the truth's hands, until exhaust of power to stop'.this is the state of Markfairwhale. It's true , pure and simple , and show clearly the whole sincere emotion.It's a strength to thorough the world ,it needs enough spirit, strength, hope or ideal ,and needs the same to nature and world .
Adolescent
Markfairwhale shows lively full of vigor , firm , self-respect and the courage to put together Bo spirit. Markfairwhale Blue is the ture qualities of Markfairwhale, it annotate an acting passion of fight from generation to generation All beautiful dream and young passion have left in Thames.
Love
The "winds and clouds of Markfairwhale "that sentence 'I am back' of by the main actor, except for only love , responsibility, and the expression of self ,there's pulse tenderness. love of Markfairwhale is not only fine , but the more important is it great. Live not need any reason for reason can inspire me, but not move me., Markfairwhale is willing to bear for love , he hope to stress his tears when kiss the earth and leave the world, not willing to come back to life in another celestial . here love is most pure. Love is a kind of
call , it warm, thick and solid , it pregnant infinitely.
Envision
Imagine there's no heaven, also no hell ,there is sky only above us, imagine all persons to share all the world ...
You can say this is just a dream, but I hope that one day, you can join us, we are making all world peoples be possible to see , we are singing to all persons, We still believe in the love and peace. Imagination gives us a pair of full-grown wings, and lets us realize the value of life,Markfairwhale ,within sacred yearner,it's permeating out young, passion, dream and responsibility!